SUMMARY:
Our client, an evolving marketing company, needed to increase team efficiency, improve ad handling and budget tracking, and reduce internal errors.
CHALLENGES:
Chaotic team roles slowed campaigns and reduced productivity
No unified reporting badly influenced internal processes
Costly and inefficient ads handling across several platforms
Lack of transparency among the team
Time-consuming to manage multiple apps and accounts
Poor tracking made it hard to manage budgets and ROI effectively
SERVICES & EXPERTISE: ERP system development
TECHNOLOGIES: Python; React.js; Next.js; PostgreSQL; Docker and Kubernetes; REST; Proxygan API.
PROJECT GOAL & OBJECTIVES:
Develop an ERP system for a Media Buying team to automate the management of teams, budgets, and infrastructure and provide advanced analytics for operational efficiency enhancement.
- Optimize team and role management to improve work efficiency.
- Develop a unified tracking and reporting system to enhance process control.
- Automate work with advertising platforms to reduce operational costs.
- Increase security and transparency within the team.
- Simplify the process of managing apps and advertising accounts.
- Develop a system that ensures precise expense control and ROI tracking.
RESULTS
- A team management system with role-based task distribution.
- A tracker with customizable reports and an automatic expense loader from advertising platforms.
- A system to monitor and manage the infrastructure of consumables and their accounts.
- Integrated proxy API to manage IP addresses.
- Advanced tools for in-depth expense and team performance analysis.
- A workflow for working with apps and resolving account bans.
- A system for quickly adding offers for affiliate managers.
- Automated processes for content distribution and delivery.
- A system for monitoring suspicious employee activities and protective mechanisms.
- An onboarding system and documentation for new users.
VALUE
Reduced operational task time. Full automation of the Media Buying team's processes resulted in a 30% reduction in task completion time.
Minimized errors. The implementation of the tracking system reduced errors and optimized costs by 20%.
Increased team efficiency. Enhanced analytics and improved resource management led to greater efficiency and improved team performance.
Provided secure operation. The system’s robust security features minimized the risk of fraud and unauthorized access.
Ensured flexibility. Seamless integration with advertising platforms and proxy services provided the flexibility needed for managing campaigns and traffic.