SUMMARY
Our client needed a tool for improved analytics, cost control, and enhanced user journey to streamline the management of gaming applications.
CHALLENGES
- Lack of unified tool for managing apps efficiently
- Struggles with integrations, hindering efficient operations
- Limited analytics tools and cost control
- Inconsistent designs among platforms
SERVICES & EXPERTISE: ERP system development
TECHNOLOGIES: Python; React.js; Next.js; React Native; Swift; PostgreSQL; Docker and Kubernetes; GraphQL API; OneSignal.
PROJECT GOAL & OBJECTIVES:
Develop and implement an ERP system that equips media buying teams with comprehensive functionality to manage PlayMarket, AppStore, and PWA applications. Create an ERP system that integrates various traffic sources and has unique marketing campaign management capabilities.
- Equip media buying teams with a multifunctional platform for handling Gaming applications.
- Ensure seamless integration with leading advertising platforms and traffic sources.
- Provide effective tools for analytics and cost control across all traffic sources.
- Deliver high-quality designs and visual elements for applications.
RESULTS:
- A CRM for iOS, Android, and PWA applications, including namings and deep link creation, API integrations, and ban control.
- Role and team management with flexible permission and task settings.
- Integration with Facebook, TikTok, UAC, OneLink, InApp, and Unity for campaigns.
- Automated push notifications, including standard, conversion-focused, motivational, and location-based notifications.
- A Telegram bot for notifications on bans, new apps, and support.
- Comprehensive analytics tools and cost control across all traffic sources.
- Enhanced designs for maximum user engagement.
- ASO for a 4.7+ rating, which reviews and installs improvements.
- Audience transfer for traffic management between apps.
- Built-in tracker with API integration for data control.
VALUE
Provided compatibility. We created a comprehensive CRM system for media buying teams that supports iOS, Android, and PWA apps.
Enhanced campaign management. Successful integration with major traffic sources and advertising platforms significantly simplified campaign management processes.
Improved user engagement. The deployment of an advanced push notification system and Telegram bot development for real-time notifications (regarding bans and user support) led to increased user engagement.
Increased campaign efficiency. Improved analytics and expense control resulted in cost reduction and enhanced campaign performance.